The Thunder Are A Matchup Nightmare For Copy Editors. So Is The Heat. (Deadspin)

Tonight's tipoff between the Oklahoma City Thunder and the Miami Heat is a milestone for American pro sports. For the first time, a major championship is pitting two teams whose names are mass nouns rather than ordinary plurals. The naming fad that gave us the Heat and the Orlando Magic at the end of the '80s has at last, thanks to the late adopters in Oklahoma City, fully conquered the NBA's showcase event.

“Just call Miami ‘Lebron James’, and Oklahoma City ‘The Sonics.'” http://t.co/9ujzbcbu

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