Why do I go back, even to share? Because everyone else is there. Facebook has been around for eons in Internet Time. In the beginning, it functioned more like an actual “face book”, which people did not update daily. However, it was still people you actually knew and wanted to keep up with. Those roots continue to reinforce themselves over time as you build a digital archive of yourself, but what is left is a gargantuan filter bubble. It is much harder to break out of a filter bubble of people you know IRL, which Facebook knows. That is why the point of the site was lost somewhere between the immediate, actual, meaningful connections and “Your friends like Diet Coke, you should too!” (Of course, this could all change in a week.)
The laundry list of things Facebook actually does is pretty impressive until you consider that several other places offer the same service, usually better. General status updates work very well on Twitter; if it is longer than 140 characters, get a blog. Dropbox, Flickr, and Picasa all offer picture storage and sharing, with the added bonus of export. Instant messaging can be done with GTalk, iMessage, or the mother of all internet communique: email. Link sharing and other content curation are Tumblr’s forte. Foursquare has check-ins locked down. Personal moments meant to be shared with only close friends and family can be set up easily in Path or Google+. In fact, G+ does pretty much all of this, and shares it more intuitively than Facebook.
Lifehacker beat me to it, but the way Facebook has adapted their advertising is annoying, albeit nefariously intuitive. Ads themselves are not all that bad. The service has to make money somehow. Google is basically an advertising company, but aside from the search results page it is generally unobtrusive, and the service is good enough that it warrants forgiveness. Almost all the services mentioned are ad-supported, and the alternative to that is paying your own way with something like App.net.
So, for those visiting from my Facebook link, welcome to my page. You may see it pop up occasionally on my FB feed in the future, but independence has to start somewhere. One last cleanup of various outdated likes and other personal details, and I will be on my way. This is a break, not a full-on deletion (because how else will I occasionally use Spotify?). And if they change and improve somehow, I will gladly eat these words.