Dear Cheryl1 (my NSA angel),

Hi there. I have been reading (but you knew that) about the latest cycle of ad blocking, and how it will be the end of advertising/journalism/the internet as we know it2. It is fun to remember how pop-up blocking was also the end of internet advertising as we knew it!

Anyways, my favorite piece to come out of all this is a talk transcript by the head of Pinboard.3 I encourage you to read it yourself, but here are some choice pull-quotes.

On ad morals:

The ad networks’ name for this robotic deception is ‘ad fraud’ or ‘click fraud’. (Advertisers like to use moralizing language when their money starts to flow in the wrong direction. Tricking people into watching ads is good; being tricked into showing ads to automated traffic is evil.)

On regulation:

When I flew over to give this talk, I wasn’t worried about my plane falling out of the sky. Eighty years of effective technical regulation (and massive penalties for fraud) have made commercial aviation the safest form of transportation in the world.

On smart refrigerators:

Samsung recently got in hot water with their smart refrigerator. Because it failed to validate SSL certificates, the fridge would leak your Gmail credentials (used by its little calendar) to anyone who asked it. All I wanted was some ice, and instead my email got hacked.

On living in San Francisco:

You wouldn’t hire a gardener whose houseplants were all dead. But we expect that people will trust us to reinvent their world with software even though we can’t make our own city livable.

Seriously, it is ten minutes of reading well spent.

Have a great day,
Craig


  1. The NSA is an equal oportunity employer.
  2. Here is the same guy from that editorial (he is EIC, btw), two months earlier, lamenting the terrible mobile web user experience, which is almost entirely caused by ads and trackers.
  3. My least favorite piece was Marco Arment’s, who, after proclaiming ad blockers the future and creating the most popular one on iOS, probably found out it was blocking ads on his own site.

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