Finished Reading: CD Projekt Red catered to its edgiest fans with Cyberpunk 2077’s marketing by Stacey Henley

Cyberpunk 2077 has mastered parasocial advertising as only the best influencers can, with the game’s Twitter account trading jokes with celebrities like Elon Musk. CD Projekt Red has got everybody talking about this game, though not always for the right reasons.

Sound off