More and more carmakers are turning to subscription services as an alternative way to get people into their cars. Cadillac has a program, as does Ford. And now Volvo does, too: Care by Volvo. And after reading through the official description, I’m really struggling to find a downside to it.
Volvo just announced plans to phase out gas-only car production by 2019, at which time all new Volvos will either be fully electric or electric hybrids. The company also said that it would launch...
Open source automotive software makes sense on paper. I am all for it, even though it would obviate my employment as a test engineer for an automotive supplier. So let me tell you why it won’t happen.
- Automotive manufacturers do not understand open source. They only see the liability, not the potential. If anything happens in the field requiring a recall, they are on the hook anyway. So they assume they should control the whole process and develop everything themselves from scratch. I’m not entirely sure some of them understand software itself, as evidenced by John Deere presuming ownership over the software in their tractors.
- Who would test this open source software (besides the manufacturer)? With web software, you can spin up a remote server on a cheap laptop and you are off and running, in relatively little time, at low cost. With automotive software, the platform costs are at least 5 figures, not to mention the specialized tools to upgrade the software of the various components. It is a much larger barrier to entry for third-party testing.
Again, I agree in principle that it would be a good idea. But it will never happen unless lawmakers force it to, and they do not have a great sense of open source software either. Of course, it will be interesting to see if traditional software companies (Google and Apple) will bring this mentality whey they enter the space in a few years time.
Take your hands off the wheel, sit back and enjoy a luxurious ride in Delphi Technology's automated driving experience -- if you dare.
Countries in Europe and Asia benefit greatly from high speed rail. According to the NYT (via Gawker), “in many countries with good public transportation, driving is a pleasure rather than a necessity.” The cynic in me thinks it hasn’t caught on here because of our automotive industry (which there is plenty of in north central Indiana). How can they sell cars if there are other viable transport options? Competition should force these car companies to produce better cars, in theory. Of course, it also means change, which is scary.
I was a little bewildered to find out that the idea had been proposed and soundly rejected. This rejection was probably for all the wrong reasons, but I don’t want to try to sort out the politics of it. California has recently decided to fund its own high speed rail, after several rejections of its own. So it is catching on somewhere, but it is not catching on fast enough, for all the wrong reasons (as mentioned above).
Monopolies, from the automobile in America (it’s a stretch, but not much) down to local cable companies, have a horrible effect on innovation. From a consumer standpoint, they are like an economic cancer to the development of new ideas. However, from a business standpoint (which is pretty much its own religion in this country), profit is your endgame. Building a monopoly should bring on a zen-like state of enlightenment. It is a place where the goals of capitalism fall out of sync with those of the common person, and having the free market try to overthrow a monopoly is a task of Herculean proportions.
The inspiration for this line of thought was this Verge piece about wireless carriers. I didn’t want to write another post about phones, but it makes a fantastic point. Apple completely reinvented the concept of a phone, and it still was not enough to disrupt the amount of sway US carriers have over device manufacturers. This would be like, instead of purchasing an SUV to drive on steep mountain roads, the road saying it only accepts Jeep™ vehicles.
In the meantime, I will keep paying exorbitant prices for fuel, and keep passing the SUVs with a single passenger on my 2-lane-highway commute, and think about moving to California.